In this digital era, each and every person is busy in chatting with their friends, relatives or any other person from any part of the world. Even youngsters are now mostly engaged in these types of activities. It is estimated that the youngsters use various social media sites on their mobiles or smart phones more than adults. One of most famous and most used social media is the Whatsapp. Whatsapp is a type of messenger application. It has become very popular amongst youngsters and teenagers. It makes easy for people to chat and be in touch from any part of the world. Whatsapp application does not add any extra costs to chat, share videos and audio messages with friends and family. It is one of the best and smart apps through which a person can chat with other people across the world via smart phones or other mobile devices. The features of Whatsapp marketing are quite interesting and this is the only reason why it has attracted all the people of different age groups. Whatsapp is used to chat or communicate with people in the form of text, pictures, documents, voice recordings and video messages. . It is seen that Whatsapp is gradually becoming addiction for most of the youngsters. They forget everything else happening around them and therefore risking their life. But still, it has been used by big and small companies to promote their products and services.

Today, as the digital marketing is touching heights in the market, it has been observed that now each and every individual or any business organization and Enterprise is now moving forward to increase and boost their sales. They are now opting for a new platform of promotion and marketing and that is referred to as Whatsapp marketing. In India, you can find many companies or agencies that are related to the Whatsapp marketing. These companies or an agency provides text messages, pictures, video messages and documents in bulk. Also, it has been observed that almost everyone is now using their smart phones for immediate reply of their mails or text messages. If we talk about the immediate and quick customer service, then the business organizations and large multinational companies can promote their products or services through the channel of Whatsapp marketing. With the help of Whatsapp marketing company, a business/organization can do promotion or marketing of new launch of the new service or product in the market.